Designing a Wedding Brand That Feels Like a Love Story — The Making of Lumina Studio
Designing the Guest Experience Before Arrival
The best wedding brands don’t just look beautiful — they feel like memories.
When Lumina Studio, a wedding photography brand, came to Studio M, they wanted more than a logo. They wanted a visual identity that could hold emotion — timeless, personal, and quietly elegant.
The Concept: Emotion in Every Detail
We began by defining the soul of the brand: light, intimacy, and legacy.
Lumina’s photography captures candid moments that outlast trends, so the design had to mirror that — soft yet confident, romantic but never ornamental.
The color palette blends sage green and muted ivory, inspired by archival film tones and heirloom stationery. It’s calm, nostalgic, and grounded — the feeling of holding a vintage photograph.
The Design Language
Primary Logo: An ornate “LP” monogram framed in fine curves — delicate yet enduring.
Typography: A serif wordmark balanced by minimal sans-serif details to convey refinement without rigidity.
Textures: Subtle linen grains, natural shadows, and soft light gradients for depth and warmth.
Each element was crafted to evoke memory — a sense that the brand has always existed, quietly capturing stories through the lens.
The Experience
The Lumina Studio identity extends beyond a logo.
It becomes part of how clients feel when they receive their gallery, open a printed photo, or step into their wedding day. Every touchpoint — from packaging to business cards — carries the same tone: sentimental, effortless, and enduring.
The Result
The final brand captures the art of timeless storytelling.
It’s an identity built for photographers who believe love stories deserve to be told with grace — one frame, one detail, one emotion at a time.
In the Words of Studio M
At Studio M, we believe branding is emotional architecture. It’s not about what you sell — it’s about what people remember when they see your work.
If your brand is ready to evolve into something truly lasting, get in touch and let’s design your story.
