Brand Identity · Creative Direction · Packaging · Environmental Design

Overview
Aegea is a luxury seafood restaurant concept inspired by the spirit of the Greek isles — where the rhythm of the waves, the warmth of the sun, and the purity of the sea come together in harmony. The brand reflects a refined coastal elegance, designed to evoke both nostalgia and serenity.

Approach
Studio M crafted Aegea’s identity around the idea of modern Mediterranean luxury. The design merges soft Aegean blues with warm neutrals, accented by gold detailing reminiscent of sunlight on water. The typography flows with the ease of the ocean’s movement, while hand-illustrated motifs — from octopus to lobster — pay homage to the treasures of the sea.

Deliverables

• Brand Strategy & Visual Identity

• Logo Design & Typography System

• Color Palette & Illustrations

• Menu & Packaging Design

• Environmental & Signage Direction

Outcome
The result is a brand that feels elegant yet grounded — an immersive identity that captures the timeless beauty of the Aegean coast. Aegea stands as a celebration of craftsmanship, coastal heritage, and culinary artistry.