Brand Identity · Packaging · Creative Direction

Overview
Carmina is a contemporary jewelry brand that embodies quiet luxury and feminine strength. Rooted in emotion and elegance, it was created for those who believe beauty should whisper, not shout. Each piece — and every design choice — reflects a balance of confidence, intimacy, and timeless allure.

Approach
Studio M developed a brand identity that feels as refined and magnetic as the jewelry itself. Drawing inspiration from light, detail, and memory, the visual language blends rich reds, soft golds, and cinematic depth. The logo and typography were designed to convey sophistication through restraint, while the art direction uses tactile textures and warm contrast to evoke emotion and desire.

Deliverables

• Brand Strategy & Identity System

• Logo & Typography Design

• Color Palette & Art Direction

• Packaging & Label Design

• Social Media Direction & Campaign Imagery

Outcome
The result is an evocative, luxurious identity that captures the essence of modern femininity. Carmina becomes more than a jewelry brand — it’s a feeling made visible, a study in elegance, and proof that true beauty lives in intention.