Brand Identity · Packaging · Creative Direction

Overview
Barely is a sustainable underwear brand designed for women who value simplicity, comfort, and consciousness. Rooted in minimalism and self-love, the brand redefines everyday essentials with pieces that feel as good as they look — soft, breathable, and kind to both body and planet.

Approach
Studio M crafted a visual identity that mirrors Barely’s ethos — effortless, natural, and quietly confident. The design direction focuses on soft neutrals, refined typography, and organic textures, evoking a sense of intimacy and calm. Every detail, from packaging to print, communicates sustainability and understated luxury.

Deliverables

• Brand Strategy & Identity System

• Logo & Typography

• Color Palette & Art Direction

• Packaging Design & Labeling

• Social Media Templates & Campaign Imagery

Outcome
The result is a timeless brand that celebrates the beauty of simplicity. Barely stands as a reminder that true confidence comes from comfort — in what you wear, and how you live.