Brand Identity · Creative Direction · Environmental Design

Overview
Mingle is a contemporary cocktail bar concept designed for the young and the curious — a place where conversations flow as freely as the drinks. The brand captures the energy of late nights, laughter, and connection, embodying a modern sense of freedom and comfort after a drink.

Approach
Studio M developed a visual identity that mirrors Mingle’s lively yet effortless vibe. The design blends clean, geometric typography with playful, fluid details — a reflection of movement, rhythm, and spontaneity. The color palette balances deep, moody tones with bright accents, symbolizing the transition from evening calm to vibrant nightlife.

Deliverables

• Brand Identity & Visual Language

• Logo Design & Typography System

• Color Palette & Illustration Style

• Menu Design & Environmental Graphics

• Social Media Templates & Launch Collateral

Outcome
The result is a brand that feels confident, youthful, and magnetic — designed to draw people together through shared experiences. Mingle stands as a celebration of connection, creativity, and the spirit of modern nightlife.