Brand Identity · Packaging · Creative Direction

Overview
Pulse is a contemporary candle brand rooted in the idea of reconnecting with the natural world. Each scent represents one of the four elements — Earth, Water, Fire, and Air — carefully crafted to evoke balance, grounding, and sensory calm.

Approach
The brand’s visual identity translates this concept into a refined, elemental system. A soft neutral palette reflects natural materials, while organic typography and subtle motion patterns capture the brand’s guiding principle — feel the rhythm of nature. The design balances simplicity with sophistication, creating a tactile and immersive brand experience.

Deliverables

• Brand Strategy & Identity System

• Logo Design & Typography

• Packaging & Label Design

• Product Photography Direction

• Social Media Templates

Outcome
Through thoughtful branding and packaging, Pulse invites consumers to pause, breathe, and rediscover the quiet beauty of simplicity — a brand that feels grounded, elegant, and deeply connected to nature.